Senior Specialist Marketing Services – Advisors & Consulting Services

Remote, USA Full-time
Welcome to Mastercard, a leading global payments and technology company that connects billions of consumers, merchants, and businesses in over 210 countries and territories. We are seeking a highly skilled and experienced Senior Specialist Marketing Services to join our dynamic team in the Advisors & Consulting Services division. In this role, you will have the opportunity to shape and drive the marketing strategies for our consulting services, supporting our clients in their business growth and success. We are looking for a talented and passionate individual who is ready to make a significant impact in the payments industry. If you have a strong background in marketing, a strategic mindset, and a passion for delivering exceptional results, we want to hear from you. Join us and be a part of shaping the future of payments. Develop and execute marketing strategies for Mastercard's consulting services in line with company objectives and industry trends. Create and manage marketing campaigns that effectively reach and engage target audiences. Collaborate with cross-functional teams to ensure consistency in messaging and brand positioning. Conduct market research to identify new opportunities and trends in the payments industry. Monitor and analyze marketing performance metrics to continually optimize strategies and tactics. Develop and maintain relationships with key stakeholders, including clients and industry partners. Act as a subject matter expert on marketing trends and best practices, providing insights and recommendations to inform decision-making. Manage and allocate marketing budgets effectively to achieve maximum ROI. Develop and maintain a strong understanding of Mastercard's products and services to effectively market them to clients. Proactively identify and address potential challenges or roadblocks in marketing initiatives. Stay up-to-date with industry developments and competitor activities to inform marketing strategies. Mentor and guide junior marketing team members, providing support and guidance as needed. Represent Mastercard at industry events and conferences to promote our consulting services. Continuously innovate and explore new marketing channels and tactics to reach and engage target audiences. Uphold Mastercard's brand standards and guidelines in all marketing materials and activities. Mastercard is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job
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