Senior Salesforce Administrator

Insight Global is working with a company that is undergoing a significant GTM Technology transformation with an AI-first approach, and we're looking for a highly experienced Senior SFDC Admin / GTM Tooling Specialist to join our team. This role is critical to evolving our 15-year-old Salesforce implementation, addressing technical debt, and ensuring the optimal performance and integration of key GTM platforms. You'll also be instrumental in identifying and leveraging AI-driven solutions within the administrative scope. You will work closely with East Coast teams, requiring flexibility in your hours. Key Responsibilities: Serve as the primary Salesforce Administrator, responsible for the daily configuration, maintenance, and improvement of our Salesforce Sales Cloud and Service Cloud instances. Lead the optimization and refactoring of existing Salesforce declarative automation (Flows, Process Builder, Workflow Rules) and configurations to enhance efficiency and reduce technical debt. Manage and maintain integrations between Salesforce and critical GTM tools, with a primary focus on Salesloft, ZoomInfo, and Marketo, ensuring data hygiene and reliable data flow. Deep understanding and optimization of lead flows within Salesforce, from initial capture through routing, assignment, and conversion, ensuring seamless transitions across integrated GTM tools. Proactively identify opportunities to leverage AI and machine learning features to automate administrative tasks, improve data quality, and enhance sales and marketing effectiveness, particularly within lead management and nurture flows. Evaluate and recommend native Salesforce AI-powered solutions or app exchange products for lead scoring, customer segmentation, and predictive analytics that can be implemented declaratively. Collaborate with business stakeholders to gather requirements, translate them into scalable declarative Salesforce solutions, and prioritize an AI-first mindset where applicable. Manage user roles, profiles, permission sets, public groups, and sharing rules. Develop and maintain reports and dashboards to provide insights into GTM performance. Diagnose and resolve complex administrative and data-related issues within Salesforce and integrated GTM platforms. Contribute to the strategic evolution of our GTM tech stack, identifying opportunities for improvement and innovation, with a strong emphasis on AI capabilities. Ensure data integrity and best practices across integrated systems to support AI model training and performance. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Required Skills & Experience: 7+ years of hands-on experience as a Senior Salesforce Administrator, with a deep understanding of Salesforce Sales Cloud, Service Cloud, and platform capabilities. Proven expertise in Salesforce declarative automation (Flows, Process Builder, Workflow Rules). Proven experience with Salesforce integrations, particularly with Salesloft, ZoomInfo, and Marketo. Demonstrated expertise in designing, implementing, and optimizing complex lead flows within Salesforce. Strong analytical and problem-solving skills, with a track record of addressing technical debt and optimizing existing Salesforce implementations. Demonstrated interest or experience in AI/ML concepts and their application within a CRM/GTM context, particularly leveraging native Salesforce AI features. Excellent communication and collaboration skills, with the ability to work effectively across time zones. Fluency in English. Nice to Have: Experience with Zapier for integrations or BigQuery for data management. Experience operating in an environment evolving from waterfall/hybrid to agile methodologies. Salesforce certifications (e. g., Administrator, Advanced Administrator, Sales Cloud Consultant, Platform App Builder). Apply tot his job