[Remote] Paid Search (PPC) Campaign Specialist

Note: The job is a remote job and is open to candidates in USA. Americaneagle.com is a family owned web design, development, and digital marketing agency dedicated to transforming business practices through technology. They are seeking a Paid Search (PPC) Campaign Specialist to manage and optimize PPC campaigns for a diverse range of clients, ensuring their digital marketing goals are met and leads are generated effectively. Responsibilities • Planning, setting up, and managing PPC campaigns for clients • Tracking, analyzing, and reporting results on campaign performance • Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements • Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue • Identifying KPIs and completing work as needed to improve clients' ad performance • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance • Working with production teams, ensuring website is optimized for PPC success • Working with design teams to provide creative direction • Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team Skills • 5+ years of PPC / SEM experience • Google Ads & Google Analytics Certified with experience in Google Tag Manager • Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc • Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking • In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.) • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients • Strong time management skills • Comfortable working in a fast-paced, team-based environment • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts Benefits • Comprehensive benefits package • Positive work environment • Company activities Company Overview • Americaneagle.com is a web design and marketing company specialized in custom web applications and e-commerce services. It was founded in 1978, and is headquartered in Des Plaines, Illinois, USA, with a workforce of 501-1000 employees. Its website is Company H1B Sponsorship • Americaneagle.com has a track record of offering H1B sponsorships, with 24 in 2025, 10 in 2024, 15 in 2023, 26 in 2022, 21 in 2021, 25 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job