Product & Go-to-Market Strategy Lead

Job Title: Product & Go-to-Market Strategy Lead Location: Remote US (Travel Required) – No sponsorship available Employment Type: Full-Time About Madison Ave Consulting Madison Ave Consulting is the team behind Pulse, our Salesforce-native product designed to give organizations clear, actionable visibility into their projects, resources, and outcomes. As a Salesforce consulting partner, we built Pulse to bridge the gap between technology and business goals, helping leaders make smarter decisions with real-time insights directly inside Salesforce. About the Role We are looking for an experienced leader to take ownership of the go-to-market strategy, product roadmap, and partner/channel enablement for our Salesforce solution, Pulse. In this role, you’ll bring proven expertise in driving SaaS product growth. Requirements Key Responsibilities • Go-to-Market Leadership: • Develop and execute GTM strategies for our Salesforce Product “Pulse”, aligning with Madison Ave’s ideal customer profile and growth objectives. • Lead product launch readiness, ensuring seamless, packaging, and sales enablement across teams. • Partner with Sales, Finance, and Operations to surface risks, identify opportunities, and drive course corrections in real time. • Coordinate and lead product demos and presentations for internal and external stakeholders. • Product Strategy & Management: • Own the roadmap for Pulse, driving product-led growth. • Translate customer and partner feedback into actionable product requirements. • Work with development teams to prioritize features that improve customer experience, profitability, and scalability. • Channel & Partner Enablement: • Strengthen collaboration with value-added reseller (VAR) and partner networks to expand reach and maximize customer lifetime value. • Enable partners through marketing collateral, training, and operational tools that drive adoption and revenue growth. Qualifications • 4+ years of experience in Product Management, GTM Strategy, Revenue/Commercial Operations, or Channel Enablement (SaaS required, Salesforce strongly preferred). • Proven track record of driving revenue growth through product strategy and/or partner-led channels. • Deep understanding of mid-market buyer needs and the levers that drive adoption and retention. • Strong forecasting, planning, and execution skills with comfort operating in fast-paced environments. • Excellent executive presence with the ability to influence cross-functional stakeholders and external partners. • Analytical mindset with the ability to translate data into strategic decisions. Benefits Why Madison Ave Consulting? • Join a high-performing team of seasoned Salesforce professionals • Be part of a growing consultancy rooted in healthcare and enterprise delivery • Enjoy flexible remote work, a collaborative and respectful culture, and a focus on professional growth • Work on meaningful Salesforce projects that drive real impact for clients • Represent Madison Ave at client engagements, Salesforce events, and industry conferences Apply tot his job