Chief Marketing Officer (CMO) Consultant (Contractor)
About Success Tutoring Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education. Role Overview We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands. You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network. This is a consultancy-based role with flexible hours, reporting directly to the CEO. Key Responsibilities • Strategic Leadership • Develop and refine the company-wide marketing strategy aligned with growth objectives. • Advise the executive team on branding, positioning, and market opportunities. • Oversee marketing calendar, launch campaigns, and performance planning. • Team Leadership & Management • Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns. • Implement accountability, productivity systems, and creative workflows. • Run weekly marketing stand-ups and reporting meetings. • Growth & Demand Generation • Design and optimise funnels for franchise recruitment and student acquisition. • Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships. • Ensure landing pages, websites, and conversion systems are optimised. • Brand & Creative Direction • Maintain and evolve brand tone, creative direction, and campaign quality. • Review and approve key marketing content. • Support the growth of video-based personal branding and PR opportunities. • Data & Reporting • Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance. • Implement tracking systems and attribution reporting. Type & Structure • Contractor and Retainer model (~8 hours per week) • Remote work with flexibility • Available for weekly leadership check-ins, team calls, and performance reporting Compensation • $60-$150 per hour (depending on experience) • Retainer structure aligned to weekly hours Why Join Us? • Shape the marketing engine of a fast-scaling global education brand • Work directly with the CEO & executive leadership team • Lead a motivated team and build scalable marketing systems • Flexible, high-impact strategic role Requirements • Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands) • Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building • Demonstrated ability to lead, coach, and scale marketing teams • Analytical and data-driven with strong performance marketing understanding • Highly organised, proactive, and execution-focused • Strong communication and creative direction skills Apply tot his job