Brand Copywriter

ABOUT ALU ALU provides higher education for a higher purpose. Our students declare missions, not majors.They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world. We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities. HOW WE WORK The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new. The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding. ABOUT THE ROLE Do you love writing, storytelling, creating engaging content and experiences and persuading leads and prospects to take their next step toward their goals? Do you want your words and content to make a massive, global impact by helping catalyze the next generation of African leaders? ALU is looking for a purpose-driven copywriter to amplify our message and acquire, engage, and convert leads into students and the future change-makers tackling Africa’s biggest challenges and seizing its biggest opportunities. RESPONSIBILITIES Write compelling copy for the different ALU platforms and channels that’s always clear, consistent, human and in line with ALU Brand Personality. These include the following: Writing compelling emails as part of larger campaigns or individual engagement emails. Creating and updating engaging content for the ALU Website including website optimization. Providing creating and strategic copy for landing pages and ad campaigns. Writing and/or editing blog content. Creating engaging copy for different ALU brochures, one-pagers, etc. Collaborating with the social media and video content team to write copy. Write copy for a variety of media including social, print, video, and online. Edit and proof work to ensure high editorial standards are met across all content outputs. Create engaging, interactive, real-time and evergreen copy that promote the ALU Brand Essence through Annual Reports, Impact Reports and PR initiatives. Manage projects to meet deadlines with high-quality deliverables . Analyse the external social and digital landscape to set up benchmarks and continually innovate. Continuously improve digital content ideas and executions by analyzing data and insights. Propose real-time content based on global trends and relevant conversations. Other duties as assigned. Ensure the safety and well-being of all young persons and vulnerable adults with whom we deal, by adhering to ALU’s comprehensive safeguarding policy, maintaining a zero-tolerance approach to any violations of safeguarding standards. SKILLS AND EXPERIENCES Strong writing skills for different audiences and formats. Able to create compelling messages that convey the stories through digital platforms including micro, short, and long-form copy. Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement. Understand conversion and persuasion copy to influence leads, prospects, and customers. Work well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines. Able to analyse project requirements and provide accurate turnaround timelines, manages time well and thrives with autonomy. Demonstrated portfolio of work. Advertising agency and development communications experience is highly preferred. Bilingual (English and French) copywriting experience preferred but not required.